Our Story
Bringing the finest New Zealand Manuka honey to Europe
Manuka Europe Distribution was established in 2024 by two entrepreneurs dedicated to bringing Manuka honey's exceptional benefits to European consumers.
Our Mission
We source directly from certified producers in New Zealand and operate from Nivelles, Belgium, with a focus on quality, transparency and ethical practices. Our aim is to bring this rare New Zealand honey to customers across Europe.
1993
Haddrell's founded
24 h
Dispatch from Belgium
The Founders
François
International Trade Expert
François brings international trade expertise, having previously managed sugar product distribution for a major Belgian corporation. His background in supply chain management and import-export operations directly informed the company's approach to Manuka honey importation.
Sébastien
Technology & Digital Expert
Sébastien is a computer scientist and serial entrepreneur who established Freedelity, a customer data management firm. He developed the digital infrastructure and online sales platform that supports Manuka Europe Distribution's operations.
Our Values
Quality
100% authentic Manuka honey, UMF & MGO certified
Transparency
Full traceability from New Zealand to your door
Integrity
Ethical sourcing and sustainable practices
Service
Personal support by phone and e-mail
Visit Us
Manuka Europe
Chemin de Baudémont, 13
1400 Nivelles, Belgium